Guide
Matcha Price Per Gram: A Verified, Vendor-by-Vendor Comparison
The short answer
We checked list prices directly on three vendors' own product pages on 2026-07-16: Ippodo, Marukyu Koyamaen and Mizuba Tea Co. Even inside identical package sizes, prices ranged from roughly $0.93 to $2.57 per gram. The spread isn't a pricing error — it tracks differences in cultivar and harvest, which is exactly why price alone should never stand in for the checkable specs in our grade decoder.
Why per gram, not per tin
A 20g tin and a 100g bag of the same matcha look nothing alike on a price tag, so comparing sticker prices is close to meaningless. Dividing price by net weight puts every product on the same footing — arithmetic anyone can run themselves on a vendor's own page, which is the point of a verifiable spec instead of a marketing grade.
What we checked, vendor by vendor
Every figure below is the vendor's own listed price, pulled directly from its product page on 2026-07-16, for a named SKU you can re-check yourself.
| Vendor | Product | Net weight | Listed price | Price per gram |
|---|---|---|---|---|
| Ippodo | Sayaka | 40g | $50.00 | $1.25/g |
| Marukyu Koyamaen | Kinrin | 20g | ¥3,000 | ¥150.00/g |
| Marukyu Koyamaen | Kinrin | 40g | ¥5,720 | ¥143.00/g |
| Mizuba Tea Co. | Okumidori | 30g | $28.00 | $0.93/g |
| Mizuba Tea Co. | Yama | 30g | $33.00 | $1.10/g |
| Mizuba Tea Co. | Tsuyuhikari | 30g | $34.00 | $1.13/g |
| Mizuba Tea Co. | Hinode | 30g | $45.00 | $1.50/g |
| Mizuba Tea Co. | Samidori | 30g | $77.00 | $2.57/g |
Prices above are each vendor's own currency (USD for Ippodo and Mizuba, JPY for Marukyu Koyamaen) — check today's exchange rate before comparing across the two, and click through to confirm the current figure before buying, since matcha pricing has moved with harvest conditions and export demand (see our 2026 supply report).
Reading the spread inside one vendor
The clearest lesson here isn't between vendors — it's inside Mizuba's own 30g lineup, where identical package sizes span $0.93 to $2.57 per gram, a roughly 2.8x range. Same producer, same tin size, different named cultivars: Okumidori at the low end, single-cultivar Samidori at the high end, per the vendor's own listings. A grade word wouldn't explain that gap; a named cultivar and stated harvest do — which is why our cultivar and region entries exist as separate, checkable facts.
What price per gram doesn't tell you
A high price per gram is not proof of a public 'ceremonial' standard — as we lay out in what 'ceremonial grade' actually means, no such standard exists in Japan, so price is one seller's market signal, not a certification. Use it alongside region, cultivar and harvest flush — never as a stand-in for them. Our pillar on choosing good matcha walks through all four signals together.
Sources
FAQ
- Is a higher price per gram always better matcha?
- Not necessarily — price tracks cultivar, harvest and how a vendor positions a blend, not a public quality scale. Use it alongside the checkable specs in our grade decoder, not as a substitute for them.
- Why does the same brand charge such different prices for the same tin size?
- Usually a named cultivar or a specific harvest lot, both of which a vendor can state and you can check — unlike the word 'ceremonial' itself.
- How often should I expect these prices to change?
- Matcha pricing moves with each harvest and, currently, with global demand — treat any price here as accurate only as of the date shown, and click through to the vendor's own page before buying.
This article is for information only, not health or medical advice — we describe tea, not what tea will do for your body. Prices, availability and harvest details change; always check the linked vendor or official page before buying. Some outbound links are affiliate links — they never change what we recommend (see /how-we-review).
